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Brand Identity

A project developed from the ground up, which started at the naming stage and then went on to become a comprehensive 360º communication strategy that encompassed graphic identity; brand persona; copy guidelines; packaging; in-store visuals; advertising campaigns and even mascot stories. Degusta's brand identity became one of its most valuable assets, and it is largely responsible for its ongoing success as one of Pernambuco's most beloved frozen dessert brands.

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